as significant positive change.

we celebrate the exchange of ideas,
outstanding achievement and future
influencers in society.

welcome to the audi innovation award.


The Audi Innovation Award is a competition for design research
and the highlighting of innovative ideas.

The purpose of the prize is to act as a design and technology industry motivator in the GCC and Levant regions. The theme of the competition is innovation as
'significant positive change'.

The competition seeks to empower regional designers while archiving annual intellectual progress. The award acts as a mark of outstanding achievement, celebrating the exchange of ideas, investing in the collective by empowering a future family of change makers.


The theme for Audi Innovation Award is 'Alternative'.

Corresponding to the theme of electrification for Audi, the Audi Innovation Award seeks to highlight outstanding integration of existing design solutions into new facets of everyday things. As in the case of the automobile, the transformation of the combustion engine into electric is the perfect example of synthesizing accessible knowledge to better suit our current environment and ecosystem.

The competition invites any innovative design objects that observe and improve upon any of the 5 areas of: lifestyle, healthcare, mobility, education and urban public spaces, such as streets, plazas, parks and their furniture.

The existing ideas may be inspired by nature or from manmade objects, the winning design will best integrate these solutions to be used in exciting new ways.


  1. 17th January 2017

    Deadline for competition entries

  2. March 2017

    Announcement of the winner & award ceremony at Design Days Dubai press conference
    Shortlist & display / presentation of submissions at Audi Design Space
    Announcement of new theme and opening of submissions for 2018
    Audi Innovation Talks


The submissions will be judged based on Degree of innovation, Appearance, Impact, Emotional content and Environmental impact.

Mitra Khoubrou. Co-founder of Dubai based Pink Tank with extensive involvement in economic and cultural issues throughout the Middle East. Mitra Khoubrou co-founded Pink Tank in 2008. At Pink Tank, she concentrates on the development of research and strategic alliances in the Gulf region. Her responsibilities include strategic insight and advisory services, content development and project management.

Salem Al-Qassimi is a designer, entrepreneur, and an Assistant Professor of Design at the American University of Sharjah. He earned an MFA in Graphic Design from the Rhode Island School of Design (RISD), during which he also served as a teaching assistant and instructor. Al-Qassimi founded Fikra Design Studio in 2006 — an award-winning multidisciplinary design studio. Fikra's work investigates, and promotes the culture and identity of the region through its design work, and educational programs.

Brendan McGetrick is an independent writer, editor, and designer. His work has appeared in publications in over twenty countries, including Wired, Art Review, Domus, and Vogue Nippon. His projects include the books MAD Dinner (Actar), Urban China: Work In Progress (Timezone 8), and Who is Architecture? (Domus/Timezone 8). In 2011, he curated Unnamed Design, a component of the 2011 Gwangju Design Biennale, in collaboration with Ai Weiwei. The exhibition received over 200,000 visitors and was named the year's best contemporary design exhibition by the New York Times.

Enrico Atanasio, Director Audi Middle East. With over 30 years of global experience within the automotive industry, Enrico joins the regional subsidiary following his role as the Marketing and Network Development Director of Audi Saudi Arabia. Enrico previously headed the Fiat Group in India and has extensive international working experience. In his new role, he will be responsible for the Audi brand, and will directly head the Audi business in the region for 11 Middle East countries.

Riyad Joucka. An Architect and Researcher, currently based in New York City, where he works for the award-winning firm; SHoP Architects. He worked in Hong Kong at the intersection of academia and practice, pursuing research that is focused on simplifying the nonlinear logistics of complex building construction. He is particularly interested in design that is at the junction of technology, material research, and computation. Riyad earned his Master of Architecture at the Emergent Technologies & Design program at the AA School of Architecture in London. He has taught architectural design workshops in Paris, Penang, Shanghai, Tehran, Santiago, Jordan and Dubai.

Mohammad Saeed Al-Shehhi. Chief Operating Officer of Dubai Design District. Prior to d3, Mohammad held a number of prominent roles within the broadcast sector. In 2008 he was appointed was Deputy CEO at DMI where he was responsible for developing the organisation's corporate strategy and analysing operational and performance efficiencies. He also launched the first DMI native HD channels, developed DMI's state of the art technical infrastructure and led DMI's digital offering.

Dr. Noah Raford. Chief Operating Officer (COO) of the Dubai Futures Foundation, and is an advisor on futures, foresight, and innovation at the UAE Prime Minister's Office. Noah helped establish the country's first national foresight unit, helped established the Dubai Future's Foundation and the Museum of the Future, and is part of a team that identifies emerging opportunities, develops strategic partnerships, and prototypes future initiatives for the Government of Dubai.

Aisha Alsager. Currently serves as Managing Director at AGi architects, where she oversees a number of projects spanning a range of program, scale, typology, complexity and overall firm strategy in Kuwait City. Prior to joining AGi, Alsager worked in Boston and New York on a variety of small and large-scale projects. Her experience includes web design, digital fabrication, material research, and temporary installations, to interiors, building, and urban design projects. In 2014, her research piece “Water as Monument,” was featured in Acquiring Modernity, the official publication of the Kuwait Pavilion at the14th International Architecture Exhibition of la Biennale di Venezia.

Amer Aldour. Trained in Architecture and Engineering. He worked in both fields before developing further interest in exploring the interface between technological innovations and architectural space. Amer recently started his own interactive design studio in dubai (inter.act design - The studio aims at creating experiential installations through deployment of innovative design and fabrication technologies - creating works that intersect the worlds of architecture, technology and design.


View the Award criteria

View criteria for submissions
View criteria for judging


Shortlisted candidates will be given $2,500 towards the presentation of their concept model that is to be exhibited at Dubai Design Days in 2017.

The prize to the winning designer of the Audi Innovation Award will include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at their company headquarters. In addition to this, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development. The progressive automotive company will work closely with their partners at Dubai Design Week to provide design advice and mentoring  to ensure the winning design is protected and given every opportunity for further development.